What should the portrait of the perfect marketing manager look like? The answer to this question is complex and therefore there are likely to be as many opinions on the subject as there are people asked to answer it.
Even so, it is also likely that certain features and issues will be repeated in all of them. The perfect marketing manager has to achieve the best results for your brand, be creative or understand what leagues your brands and products have to play in.
And, in addition, it has to have a certain number of features and attributes that will make your work more efficient, more effective and much more positive. A Warc analysis has focused on those issues that marketing managers have in common and that makes them much better at their job, maintain much better relationships with their partners (such as agencies) and achieve better results for their brands.
Get to know the brand
Marketers need to be able to know where their brand stands, where it stands and how their consumers relate to it. They need to be very clear about the role their brand plays in the lives of their consumers. This is very important because if this point is not clear, both the creative work and the ability to make other decisions related to the brand are affected.
You are aware of the importance of a good message
The key is not only to know the position of the brand but also to be able to transmit it. Therefore, these marketers understand how an appropriate message is able to mark their relationship with consumers and their links with the brand. This message needs to be concise, well connected to what they know about consumers, make clear what the brand’s goal is and set a clear direction. Besides, it has to be inspiring.
You know the importance of people
And here it is not only important that they are able to understand that creativity is something very personal and closely linked to the people who do that work, but also that they are able to understand the importance of interpersonal relationships in the team. That is, a good manager in the marketing team is able to establish a solid and good relationship with the team working in this field.
Respects the creative work of others and is not another boss’.
The previous point has an effect on this point. A marketing manager who is able to establish good personal relationships is able to lead his or her team much better and avoids falling into some of the areas that burden the work of marketing workers. Thus, you are able to let ideas flow and creative work be done, without putting sticks in the wheels with an excess of control over the work of your employees.
Knows how to convey your opinions and comments
In addition, it is much more transparent and much more open with its subordinates. As they point out in the analysis of the strengths of marketing managers, you need to be able to give good feedback to your team, feedback that is effective.
You are passionate about your work
In addition, he likes his work and feels a good connection with it. The great marketer is passionate about marketing and a job well done in this environment, which will position him much better to fight for his team and the ideas it generates.
And it will also be an effective economic manager
The importance of ideas and creativity sometimes leads to other points being forgotten, points that should not be forgotten, such as money and the importance of budgets. A good marketing manager is not unaware of the money and the financial side of his job. He is able to respect budgets and he is also able, they remember in the analysis, to get everyone paid for his work in a fair way.